We were recently asked to revisit the development of a new AR cover for Earth Publishing’s Print Solutions magazine; we did their first AR cover in May 2013. With print deadlines being so tight we were given a few days to develop the animation and create the AR triggers.
We received the cover image of a roadster and simple cover copy, to which we started working up the animation.
Firstly, we cutout each part of the car in Photoshop and layered the pieces. Once all preparation work was done we loaded the files into After Effects, using inverse kinematics we connected the wheel and axes to create the animation, then connecting the engine body as a parent and adding the ‘revving’ animation synced to the sound effects.
With the main body of animation created and synced, we added a random movement effect called a wiggle which was then controlled via a scalar slider to give the complete motion a more realistic movement.
To add additional realism, we added fire exhaling from motor vents which was synced with sound effects and smoke exiting the back of the roadster. We then added some lighting and lens flare to the headlights, again synced to the revving sound effects and tracked to match the random movement.
Once all the main car elements were created we could then drop the cover copy over the top and add the final text animations - 3D scaling, rotation and fading out. All animation done we then outputted the final file for online delivery.
This AR uses Layar as a trigger system, we load the content and submit for delivery, so now the cover is active and available to readers.
If you would like to discuss creating your own AR campaigns for your business, contact us via 0845 166 2901 or firstname.lastname@example.org and we can build your bespoke campaign.
Posted on 10th May 2017 11:17:20 by REAL