Design Trends for 2015

And once again, we are at that time of the year when all designers, bloggers and media guru’s consider or predict on the forthcoming years trends, so I thought I might write a quick article based on what I think will be trends will be in 2015, do you agree?

Personalised UX

From personalised URLs (pURL) to on page welcomes, the idea of using cookies to help you display more relevant content to repeat visitors is nothing new. However, just as certain spammy practices (such as the popup) have made a classier return with better design and best practices in place, so too can the technique of using cookies to display certain content to repeat visitors be used for more than spam and shameless upselling. Netflix uses it to remember what you’ve recently watched. So does YouTube.

Ghost Buttons

Much like an eerie spectre hovering in the corner, ghost buttons aren’t meant to distract you, just attract your attention in a subtle way. They are transparent but have a recognisable shape, are bordered with a very thin line and contain light sans-serif fonts. They’re not quite a call-to-action. Perfect for designers not wishing to clutter their sites with albeit necessary navigation.

Material Design

Material design is something Google unveiled this year as their new direction for mobile (and design in general). “Material,” to quote their brief, “is the metaphor. A material metaphor is the unifying theory of rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to imagination and magic.”

Outside of marketing speak (and including the observation that they’ve settled on something that might otherwise be called “almost flat design”) we can see that what the designers at Google mean when they say Material Design is a mostly flat design that uses very subtle gradients, layering, and animation to retain a sense of the tangible world (physical space and objects) while still achieving all the advantages of flat design. Some may disagree but personally, I think this is where flat design as a whole is headed and I look forward to seeing more companies and individuals adopt it in 2015 and beyond.


Microinteractions are a good trend to talk about after material design. What are microinteractions? They are contained experiences or moments within a product (or perhaps a module on a website) that revolve around a single use case. One example of this is the email signup box that pops up on this website. It sort of wiggles back and forth on the screen, giving a playful personality to an otherwise static graphic.  This microinteraction promotes an increase in user engagement; which in this particular case means more email signups. I’d look for this theory to further permeate web design in the coming years.


Low Poly is a growing trend. More and more websites make use of modified imagery, most commonly in backgrounds. Low Poly is no rocket science. Basically it is just a special form of mosaic. But instead of using rectangle shapes Low Poly uses polygonal forms. As triangular shapes are the most common, the trend is also known as Triangulation. In 2015 Triangulation will morph and spiral into the mainstream, forming backgrounds, portraits and more so evolving into animated GIF’s and videos.

Top Knot

Whilst the full beard trended heavily in 2014, it will continue to make a strong appearance in 2015 but for those that have long hair; it brings the option to wear your hair tied back. Brush you hair back with your fingers into a ponytail or top knot. If the hair is brushed and in good condition the style could suit almost anyone. This style can work really well with a rugged man sporting a beard since it offers an interesting and sophisticated contrast.

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Posted on 28th Dec 2014 15:27:03 by REAL

Tags: 2015 Design Trends, Material Design, Triangulation, Personalised UX.

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