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Media Trends for 2017

And once again, we are at that time of the year when all designers, bloggers and media guru’s consider or predict on the forthcoming years trends, so I thought I might write a quick article based on what I think will be trends will be in 2017.

Virtual Reality

We’ve been hearing a ton about designing for VR. It’s a crazy cool realm, and a lot of hyper-talented teams and individuals are diving into it full force in attempts to create something great and useful. What’s interesting is that a platform doesn’t really exist yet to curate, showcase, or prototype designs in VR, so I predict that will begin to take shape and am curious to see who will be first to jump at the opportunity to build platforms for and around it.

Live Streaming

2017 is going to be a blockbuster year for innovation in live video. It’s already picking up steam. Between mid-May and mid-June 2016, media firms streamed more than 5,000 live videos on Facebook. By the end of last June, half of the biggest media pages on Facebook had used Facebook Live, and company pages were streaming six times more live videos in the middle of the year than they were publishing at the start.

Now that live video has proved that it can win and hold audiences in a way that no other form of content can do, 2017 is going to be the year of development. Businesses and brands will be exploring new ways to film, new subjects to film, and new ways to boost viewing figures and engagement.

More emphasis on landing pages, less on a home page

As we refine content and opt to market and share it more, in 2017 we will likely see a rise in landing page designs instead of a home page design. While every website needs a home page, I think that as content marketing spreads, marketers will want to direct traffic to dedicated landing pages to better target their visitors and their needs.

It makes sense: The idea of content marketing is to increase awareness and conversions, and what better way to increase conversions than to have visitors land on a page strictly made for them. These pages will be as well designed and thought out as others on the site, but target the visitor much more.

Bold photography, sleek text & rubbish stock photography

This one is pretty much a staple in the world of graphic design at the moment. The mix of bold and sleek text with images which captivate the viewer, make for a design trend which exudes class and style. The text and photography tend to work together to create some great contrasts and brilliant borders.

We are now at the point where the availability of high quality imagery, alongside the user-centric mantra of companies undergoing digital transformation, leaves no place for crappy, unrepresentative and unimaginative stock imagery.

Company websites should be inviting and should reflect the values of the business.

Not only authentic imagery are on the rise. Cartoons, comic strips, and other illustrations are too. Especially among tech communities, a comic strip can be a great format to discuss a particular topic or explain something in detail.

Duotones

Do a Google Image search for ‘duotone examples’ and you’ll recognise the technique and plenty of the examples. Duotones are used to find a balance between a minimal and a busy or distracting website. Imagery can be included this way, without pulling the eye away from key messaging or navigation, or indeed obscuring them.

Expect to see more duotone imagery taking the place of higher resolution hero backgrounds, or used to bring consistency when several images are displayed.

Posted on 3rd Jan 2017 10:04:38 by REAL

Tags: 2017 Design Trends, Virtual Reality, Live Streaming, Landing Pages, Photography, Duotones.

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