Augmented Reality brings Print to Life

Augmented Reality brings Print to Life

We were asked by Polestar to create an interactive augmented video to accompany their printed brochure media for PolestarLive to display and show off how print media is evolving and how the gap between print and digital media are getting closer.

PolestarLive brings the printed page to life, by transforming it into a truly interactive experience, through the inclusion of video, 3D and animations. Polestar now provides a full Augmented Reality service with PolestarLive from initial creative brief to final printing and production.

We created a set of animated butterfly’s that match the artwork on the printed brochure, these then come to life when you hover your phone over it run the app Visualise (augmented reality app) and see them come to life.

Process
1.    Create interactive idea (create a campaign that has value, user experience and market worth)
2.    Develop Print artwork from idea
3.    Create a 3D environment and animation to match the print artwork
4.    Compile the app and assign the image of the print artwork to the campaign
5.    Deploy & Distribute

Check out the video below to see the simple app in action along with some attached stills


Reference
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

Links
Polestar Group UK – http://www.polestar-group.com/
COLLADA - https://github.com/KhronosGroup/OpenCOLLADA
3D Studio Max - http://www.autodesk.com/products/autodesk-3ds-max/overview

Posted on 12th Sep 2013 19:39:03 by surrect.media

Tags: Interactive Print, Augmented Reality.

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